Despite his small-screen success with shows such as The Gentlemen, MobLand, and Young Sherlock, director Guy Ritchie hasn't had a theatrical hit in five years. In fact, his recent films have delivered uniformly uninspired box-office results, although several of them have gone on to achieve great success on streaming.
It turns out that distributors are giving these films a theatrical run mainly to generate awareness for their eventual release on home video, much like the strategy adopted by Amazon MGM for titles projected to do well on Prime Video. It's no coincidence that many of Ritchie's new movies have eventually found success on Prime Video; this includes his latest big-screen offering, which turned out to be his biggest theatrical flop in more than two decades.
Released earlier this year, the action-thriller reunited Ritchie with three former collaborators — Eiza González, Henry Cavill, and Jake Gyllenhaal. The film also featured Rosamund Pike in a sinister supporting role before she stars as a lead in Ritchie's upcoming crime thriller Wife & Dog, which also stars Benedict Cumberbatch. Like so many of Ritchie's recent movies, the new film received mixed reviews from critics, but was largely embraced by audiences at home. It now sits at a 53% critics' score and an 82% audience score on the aggregator website Rotten Tomatoes.
Here's How Much Guy Ritchie's Latest Movie Grossed at the Box Office
We're talking, of course, about In the Grey. Produced on a reported budget of $70 million, the film ended its theatrical run with $27 million worldwide. Of this total, it grossed only $5.7 million domestically. This makes In the Grey Ritchie's lowest-grossing domestic release since 2005's Revolver. His biggest hit remains the live-action Aladdin remake, which grossed $350 million in North America and more than $1 billion worldwide. A sequel to Aladdin was announced, but has since been locked in development hell with Ritchie not expected to return.
In recent years, Ritchie's Operation Fortune: Ruse de Guerre, The Covenant, and The Ministry of Ungentlemanly Warfare have all failed to hit the $25 million mark at the domestic box office. Even his biggest mid-budget hits — The Gentlemen and Wrath of Man — grossed $36 million and $27 million at the domestic box office, respectively. In the Grey has performed exceedingly well at home. According to FlixPatrol, the movie has spent 50 days on the domestic Starz leaderboard.







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