With a handful of flashy new titles delivering solid box-office hauls in recent weeks, let's take a moment to highlight the textbook counter-programming that Brad Pitt's new movie has offered. Much like the Prime Video series The Terminal List, which, according to star Chris Pratt, is targeted toward an underserved demographic, Pitt's new movie is also a thriller featuring a military service member. While mainstream audiences have been talking about recent releases such as Verity, Other Mommy, and Primetime, Pitt's film has handily outperformed them all. In fact, it has grossed more than 10 times as much as Aaron Sorkin's The Social Reckoning.
While Sony pulled Sorkin's movie from 2,000 theaters following a disappointing two-week run, Pitt's movie was pulled from only 100-odd locations after two weeks. Having spent over a month in release, its total theater count has fallen from around 3,400 to around 2,200. Its stellar holds can be attributed to a "Verified Hot" 95% audience score on Rotten Tomatoes, making it director David Ayer's third movie in a row to be embraced by audiences this wholeheartedly, after The Beekeeper and A Working Man. Pitt is also coming off a crowd-pleaser for the ages, the sports drama F1, which emerged as his highest-grossing hit with a $630 million global haul on the back of a near-perfect 97% audience score on Rotten Tomatoes.







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