$3,000 GTA 6 jacket sells out immediately

Grand Theft Auto 6 will be the biggest game of 2026, and Rockstar Games certainly knows it.

The studio hasn’t missed a beat with promotional merch hyping the game, having previously sold a $400 collector’s edition that doesn’t include the game (which goes for at least $79.99). In its latest stunt, Rockstar partnered with the luxury British department store Selfridges for an all-out promotional event that opened earlier today. The installation at 400 Oxford Street features a Grotti Cheetah Classic painted in GTA 6’s blue-and-pink color palette, a Leonida alligator statue, and other Vice City-themed paraphernalia teasing the game’s locale.

The event includes more than 60 GTA 6-themed items, including clothing, basketballs, mugs, luggage tags, and more, many of which are being sold exclusively at Selfridges. When the brick-and-mortar store opened, Selfridges also temporarily sold the merch online. As per IGN, the launch queue exceeded 100,000 people, and many products sold out. Among these sold-out items was a varsity jacket that went for a whopping £2,500 ($3,356). Yikes.

The “Grand Theft Auto VI Goodtime State Varsity Jacket” has a Rockstar logo and “VI” emblazoned on the front, and “Vice City” text on the back next to the Macca the Gator, a flamingo with sunglasses, and a purple lowrider. If you need more evidence that the merchandise-collector craze has kicked into high gear, look no further than Rockstar's shrewd efforts.

When is GTA 6 coming out?

GTA 6 will be released for PlayStation 5 and Xbox Series on Nov. 19, where it will presumably become one of the highest-selling games of all time. The game became available to preload earlier today for those in New Zealand. Rockstar previously announced the game will take up to 212 GB, with the audio file alone taking up 22 GB.

Data miners have already started digging into the preload files, with one reporting a variable called “launchMultiplayerActivity,” implying that GTA Online will eventually come to GTA 6. In the United States, preloading will become available on Xbox and PlayStation between this afternoon and midnight.